1. Response rates are often 300% to 600% higher than a print brochure.
   
   
2. VCR presence in nearly 98% of American households.
   
   
3. A colorfully packaged video is intrusive and cuts through the clutter of the nearly 64 billion pieces of direct mail sent annually.
   
   
4. No commercials. Viewers watch your video without the clutter of commercials.
   
   
5. A Wharton School of Business study showed nearly nine out of ten people receiving a video will watch within 24 hours of receiving it. And most people remember receiving a video months after the mailing. Do you remember any print mail you received even yesterday? The same study showed video increases memory retention by 50% over print. And video decreases the time needed to make a decision by 72%.
   
   
6. Videocassettes have a high-perceived value with most selling for $10-$80 each.
   
   
7. Thousands of specialized mailing lists allow you to deliver television programming directly to your target audience.
   
   
8. Often clients find that, bottom line, video is more efficient given its increased response rates.
   
   
9. Video offers numerous possibilities for leveraging sponsorships, delivering sales information, providing value to customers and prospects and creating stronger relationships with your target audience.
   
   
10. Video is the only way to deliver the clarity and power of television directly your target.

Now, let's make video work for YOU!