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Video Marketing Ideas
  • Product demo video for customers, clients and the sales force. Customize for local reps with their own footage or with a pre-printed insert.
  • Grand opening video sent to local residents. Partner with suppliers. Include a coupon insert.
  • Fundraising video with a personalized letter and return envelope. Partner with sponsors to offset cost.
  • Sales contest video that creates excitement, previews the prizes and explains the ground rules.
  • Business opportunity video for potential distributors.
  • Sponsorship video promoting your tie-in of a charity, sports team or entertainment property.
  • Political fundraising video or local awareness campaign before voting day.
  • "Tips" video offered for free or for sale. Tie-in with a purchase of your product or service. Include co-sponsors to offset costs.


Distribution Ideas

Direct mail is not the only way to deliver television directly to your best prospects. Try these:

  • Retail stores
  • Package inserts
  • Magazine inserts
  • Trade shows
  • Concerts
  • Fundraising dinners
  • Golf tournaments
  • Malls
  • Street sampling
  • Sponsored events
  • Sporting events
  • Schools
  • Movie theaters
  • Parades




The idea behind co-op video is simple: share the costs of delivering a television message to your exact target audience. By partnering with non-competing sponsors, you can deliver your message for less, while providing the viewer with an informative video magazine.

You may already have partners to team up with. If so, we work with you to determine the program format, develop a show opening, transitions between sponsor segments, prize offers to encourage viewing and the method of distribution.

If you would like to be included in an existing co-op program, contact us. We have programs running regularly, one of which may fit your target demographic. If not, we can discuss the potential for developing a co-op program for your target audience.



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