- Product demo video for customers, clients and the sales force. Customize for local reps
with their own footage or with a pre-printed insert.
- Grand opening video sent to local residents. Partner with suppliers. Include a coupon
insert.
- Fundraising video with a personalized letter and return envelope. Partner with sponsors
to offset cost.
- Sales contest video that creates excitement, previews the prizes and explains the ground
rules.
- Business opportunity video for potential distributors.
- Sponsorship video promoting your tie-in of a charity, sports team or entertainment
property.
- Political fundraising video or local awareness campaign before voting day.
- "Tips" video offered for free or for sale. Tie-in with a purchase of your
product or service. Include co-sponsors to offset costs.
Direct mail is not the only way to deliver television directly to your best prospects. Try
these:
- Retail stores
- Package inserts
- Magazine inserts
- Trade shows
- Concerts
- Fundraising dinners
- Golf tournaments
|
- Malls
- Street sampling
- Sponsored events
- Sporting events
- Schools
- Movie theaters
- Parades
|
The idea behind co-op video is simple: share the costs of delivering a television message
to your exact target audience. By partnering with non-competing sponsors, you can deliver
your message for less, while providing the viewer with an informative video magazine.
You may already have partners to team up with. If so, we work with you to determine the
program format, develop a show opening, transitions between sponsor segments, prize offers
to encourage viewing and the method of distribution.
If you would like to be included in an existing co-op program, contact
us. We have programs running regularly, one of which may fit your target demographic.
If not, we can discuss the potential for developing a co-op program for your target
audience.
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